Sound familiar?
Have you ever felt stuck scaling your brand?
Like you're doing everything, but not seeing the sales or impact you know you're capable of?
Most purpose-led founders struggle because...
They're overwhelmed by marketing tactics that don't align with their values.
They feel lost trying to build sales funnels that move the needle.
They want to grow impact and revenue, but don't know how to get "unstuck".
Now imagine having...
A comprehensive sales funnel that leads customers from discovery to checkout.
Brand experiences across all your sales channels that feel magnetic.
A clear growth path that scales your numbers and mission.
What would change if you...
Knew exactly which part of your funnel was losing customers and had a clear plan to fix it
Had a website that converted browsers into buyers because your value proposition was crystal clear
Woke up to sales that felt predictable and repeatable, not random and stressful
Could reinvest that revenue into the mission that made you start this in the first place
Had a coach in your corner who actually knows Shopify, e-commerce, and what it takes to build a for-purpose brand
Stop guessing. Start growing.
The Custom Revenue Roadmap is a personalized funnel strategy built specifically for your brand. No templates. No generic advice. Just clear, actionable direction grounded in your values, your customers, and your goals.
Funnels here are a straight line, their an ecosystem developed from unique brand experience touchpoints across all your brand's channels.
What's included...
Inside the Custom Revenue Roadmap
Funnel clarity
A mapped funnel designed to guide your customers smoothly from discovery to purchase — no pressure, just momentum.
Brand experience audit
We look at your shop, social channels, in-person avenues and amplification strategies to ensure every touchpoint feels irresistible and on-brand.
Revenue growth strategy
Employ proven frameworks to attract traffic, boost conversions, and retain customers — so sales and impact scale together.
Discover leaks and make the fix
online and offline that turn one-time buyers into loyal fans
Customer loyalty plan
Build a loyal customer base that buys again and again because they connect to your "why".
Feel empowered
Leave with a definitive, prioritized action plan. No more wondering what to do first.
What to expect with your investment
Weekly video calls
One-on-one sessions guided by someone who spent years inside Shopify. Each call is tailored to your funnel, your products, and your mission with clear action steps every single week.
Practical e-commerce tools
Ready-to-use frameworks, templates, and checklists built for purpose-driven product businesses so you spend less time figuring it out and more time implementing.
Real community
You'll get access to the Good Founders Club, a growing circle of e-commerce founders who actually give a damn. Ask questions, share wins, and keep going on the hard days.
Sales growth
Clear direction means more conversions, more revenue, and more resources to put behind the mission that started it all.
Accountability
Stay on track with regular check-ins and gentle nudges to move your brand forward. Think of it as having a built-in growth partner cheering you on.
The Roadmap
A documented plan built specifically for your business covering your ideal customer, funnel priorities, and next steps. This is the deliverable you keep long after we're done.
Is this program for you?
You're a perfect fit if you are:
- Selling consistently but searching for meaningful growth
- A Shopify store owner doing $20K-50K/months and wondering why it's not more
- Spending on ads or content but not seeing it convert into consistent sales
- Validated and selling but stuck, plateaued, or scaling slower than you know you should be
The engagement
How it works:
12 weeks. 12 sessions. One fully optimized revenue engine.
Weeks 1–2: Discovery & Audit
Two deep-dive sessions to audit your sales funnel from top to bottom — how people find you, what happens when they land, whether your pricing and messaging is doing its job. This is the foundation.
Weeks 3–12: Weekly Coaching Sessions
Ten weekly 1:1 sessions where we work through every sales touchpoint, tailored to your specific funnel gaps, with clear action steps. Teaching, accountability, and strategy in one.
The Outcome: Your Revenue Roadmap
By the end of our three months together, you have a fully optimized funnel, clear messaging, aligned pricing, and a roadmap you can keep executing long after we're done.
Let's work together!
I’m Katie—from Talking Purpose—and I’ve spent a decade helping brands like yours scale purposefully. Previously at Shopify, I led their social impact initiatives, building education, programs, and resources from the ground up. Now, I bring that same strategic clarity to purpose-led e-commerce founders.
In this membership, you’ll get real strategy—not fluff—grounded in storytelling, funnel-building, and value-led marketing that creates real results.