For those of you just starting your business, we are happy you are considering incorporating sustainable operations into your business! If you already have a business, welcome and we are glad you are considering switching some of your business foundations towards being more sustainable for people and the planet.
Let’s start by discussing “Sustainability by Design” and why it’s important during your product ideation phase and how it will help you identify areas for sustainability from the beginning.
Sustainability by Design
The term Sustainability by Design simply means that any new project should intentionally include sustainability measures from the outset. . If you’re coming to this course with a product already created, or your business already in operation, no problem. The core concept to remember here is that sustainability by design is about understanding the impact of your products and business and making intentional choices that lead to better products and business activities.
Let’s start from 1000 feet up before tackling specific products and operations by first determining a vision for your business going forward. This will act as a North Star as you begin and continue your sustainability journey.
Mapping your vision and values
Your vision should address the future you see, while considering how your business impacts the future. It should be short, direct, and aspirational in nature.
As I said before, It’s important to remember that sustainability is a journey. Just as your business and sustainable operations will change over time, your sustainability vision will also continually evolve as new opportunities and challenges emerge. Ideally, the core principles of your strategy to achieve your vision will remain constant.
To start:
- Think about 5-10 years from now and the future you see in the world, considering how your business or product will affect that future.
- Write a short and direct sentence or two that explains that future. Remember, it should be aspirational in nature - this something that you, your team (if you have one) and your customers can rally around! It will also help you focus.
- Write down your values. This will help turn your vision into operational values that guide you.
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Define a few big opportunities where you think your business can have a positive impact say within your business operations, your product, your packaging, or in your community.
Once you have a better understanding of how you wish to make an impact, you can begin to assess opportunities within your business to achieve your vision.
If you’re not sure of the answers to these questions, take some time to do this work. No stress. It’s a process. The most important thing is to get started by jotting your thoughts down. We’ll also get a bit deeper into these topics next, so you may want to come back to the questions a little bit later, or revisit them a few more times in the future.