In this episode, we're diving deep into the world of conscious commerce with our special guest, Desiree Shank.
Desiree is a force in the e-commerce arena, with a rich background from working with Shopify to advising major brands. She's here to share her journey—from founding a digital agency to launching her eco-conscious hat company, Board Brims Hat Co., alongside her enterprising daughter. Desiree's story is a testament to the power of starting, learning, and growing together as a community.
In this episode, we'll explore the innovative strategies she uses to balance profitability with purpose. From utilizing the "planet app" to tackle carbon emissions, to the intricate dance of sustainable local sourcing, Desiree is a master at weaving ethical and sustainable practices into the very fabric of her businesses.
Expect to gain some game-changing insights into marketing messaging that resonates through its authenticity, sustainable packaging, give-back apps, and the advantages of small business agility. We'll also touch on the importance of a supportive community and the invaluable resources available through Desiree's Just StartUp network.
So, whether you're a startup looking to avoid common pitfalls or an established brand aiming to deepen your social impact, there's wisdom here for everyone. Plus, get ready to unpack the significance of understanding your audience on various platforms, from Facebook and Instagram to YouTube and beyond.